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Paid marketing

Sometimes you’ve got to pay to play.

Paid marketing is a great way to bring the right visitors to your website, supplement your organic search engine optimization (SEO), increase conversions, and build trust with your audience.

With paid marketing, you can show up on the first search results page right away, reach new and engaged target markets, level up your fundraising, gain awareness and recognition, or remarket to visitors who didn’t convert on your site the first time.

We’ll make sure you have every opportunity to shine and stand out from the crowd.

Our robust PPC services all include keyword research (including negative keywords), A/B testing, campaign refinement, conversion tracking, and daily maintenance. We run campaigns on all of the following platforms and more:

  • Google Ads (formerly Google Adwords)
  • Google Non-Profit Ad Grants
  • Google display ads
  • Amazon ads
  • Facebook ads
  • LinkedIn ads
  • Twitter ads
  • Instagram ads
  • YouTube ads
  • Remarketing and retargeting ads

Did you know about the Google Non-Profit Ad Grant?

If you are a non-profit organization, Google offers a Non-profit Ad Grant of $10,000/month in ad spend, for free, to qualifying groups. This is a game-changer for many organizations and can be used to increase traffic to your site, find donors or funding, encourage volunteers, grow your email lists, or almost anything else you can think of.

At The Update Company, we have a lot of experience with the application and approval process for the grant as well as the intricacies of running an Ad grant account. Reach out today to learn more about how you might qualify!