Local SEO is increasingly important; these days, the majority of shoppers are going to be searching for your business location, hours, products and services online. If you are a brick and mortar store hoping to be found easily by potential customers (especially on mobile devices) you need to localize your search engine optimization (SEO). Even if you don’t have a physical office, but you offer services in a targeted area, local SEO helps you get seen and found online.
Local SEO gives your business a chance to stand out in search results pages on Google — potentially even their coveted featured map results — making it simple for people to find your store or your service area. It is an important part of any online marketing strategy for businesses and we can walk you through the steps to setting this up.
Enhance Your Local SEO
Google has been refining search results over the last few years, which has greatly impacted local business rankings and search visibility. What impact does this have on you? Essentially, there are many factors Google applies to decide where, in the search results, your website will appear, and one of those factors is your visibility on other platforms.
Local listings on Google My Business, Trip Advisor, Bing Places for Business and various Social Media accounts can all play a part in increasing visibility to your local audience. Ensuring that you are appearing consistently across other platforms with your business name, address and phone number is one of the first steps in performing local SEO. We’ll help you develop these online profiles to further enhance your chances of visibility. When you’re ready to take it to the next level we can apply advanced strategies such as inbound links to your website, citation building and customer reviews on industry-specific websites, Google and Facebook.
With over 50% of all Google searches now happening on mobile devices, Google knows a searcher’s exact location most of the time. Location and proximity to local business are then factored into search results, meaning that your business has a radius of relevance. If you are in the radius of relevance to a search your chances of being visible in those search results is high. Understanding your radius of relevance can help you make better marketing decisions and figuring out where to focus your efforts to attract more customers to your business.
Other Local SEO Features
Knowledge panels and structured data can also help Google categorize and understand what your business is all about and where you do business. If you’re set up on local SEO but not getting results, let us know and we can take a look at ways to optimize your presence. As Google continues to increase the number of ways your business can be seen, our SEO experts at The Update Company will assist your local business in leveraging these robust features.