Business GoalsThe goal of the Strathcona Regional District (SRD) website was to make information more readily available to target audience groups, including specific regional users, with up-to-date, searchable content that is easy to find, digest and read. The measure of success for a local government site is how quickly users can find the information they are looking for within a huge range of documents and pages.
The SituationAfter working with the Strathcona Recreation Complex and Connected Coast, the SRD came to us asking for support in overhauling their regional district website. The existing site was slow, and difficult to search for content, forms agendas and minutes and other public-facing information and documents. The look of the site was dated and inconsistent with their new branding.
What We DidWe developed a comprehensive site design that anticipated the most common information needs and structured the home page and subsequent sections in a way to allow most users to find things instantly. Arriving at the home page, users would scroll through:
- Optional alert bar – We know users are here for something else, but we have to tell them this first
- Quick links menu – 75% of users are there for just four or five things that live on this menu
- Department menu – with dropdown ‘mega-menu’ structure to highlight the most common needs from each department
- Search – If users still haven’t found what they need, or are looking for a specific document, the search will get them there
- Subsequent page blocks for frequently viewed sections, for users who prefer to scroll and use images or visual cues to recognize relevant information
Tools & Techniques
- Custom post types for inputting and sharing PDFs, agendas, minutes, files and links
- Custom notifications and alerts to feature on certain areas of the website
- News and Events blog-style functionality with categories to disseminate to their appropriate electoral areas
- Site-wide search functionality