The Update Company

Case Study

Strathcona Park Lodge

Based in the heart of Strathcona Park on Vancouver Island, BC, “The Lodge” as its affectionately called by all, is a special place for all types of visitors. Relaxing weekend getaways, inclusive adventure packages, high alpine expeditions, outdoor school programs, weddings and more. Strahcona Park Lodge has something for everyone

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Working with The Update Company on Strathcona Park Lodge's website was a great experience. The website was complex and had many unique features that we wanted. Strathcona Park Lodge had one of its best years on record and the launching of the new website played a big role in this success.

Scott Ballhorn

Marketing Manager
Strathcona Park Lodge & Outdoor Education Centre

The Challenge

Strathcona Park Lodge's website was approaching eight years old when they came to us with six priorities for their new website. Easy to use navigation, responsive design, better URL structure, faster page loading, email marketing, social media integration and better use of imagery and videos.

The Update Company - Strathcona Park Lodge - Solution

The Solution

Approaching the website design from a content first perspective allowed us to focus on the messaging and sales funnel for a website visitor. Once the content and sitemap was approved, we built 4 micro-sites using 4 colour schemes and supporting imagery to denote the different focus of each.

The Update Company - Strathcona Park Lodge - Solution

The Results

Online bookings and information requests have increased as the information is now easier to find. The large supporting imagery provides a glimpse into what it is like at The Lodge. An interactive map provides a tour of the large property and the cabins. The information is now easier to find so staff spend less time answering questions about cabin locations and pricing.

The Update Company - Strathcona Park Lodge - Results
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