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Spirits of the West Coast

Increase Online Sales

Spirits of the West Coast approached us as they were looking to increase their website visits and in-turn increase their conversion numbers, new sales and average sales while being proactive in staying ahead of the competition.

Considerations

With an e-commerce site, usability is vital to increasing conversions. The site structure of their existing site had too many clicks to conversion, meaning that visitors were leaving the site before they could get to the product they were looking for. The Shopify site design needed to be improved so the beautiful pieces of native art and jewelry would stand out and be the main focus. The search on the site needed a refresh as well, as it was hard to find individual products.

What We Did

  • New Shopify e-commerce website
  • Search Engine Optimization (SEO) audit
  • Content review
  • Keyword strategy
  • General SEO
  • Product SEO
  • Shopify consultation and expertise

The Results

As part of our ongoing work with Spirits of West Coast, their website is now ranking on page #1 in Google for over 85% of their top keyphrases in North America and they’ve outranked all of their major competitors. Since the launch of the new custom Shopify theme, we’ve seen some very satisfying results.

Proven results

Increased Sales
+67%
Online sales saw a significant increase
Order Value
+41%
Customers spent more on each transaction
Cart Conversion
+21%
More customers completed their transactions

*Data compared to the previous year

SpiritsOfTheWestCoast.com

"Sean and the Update Company team have been great to work with. They provide us with web design as well as digital marketing services that encompass social media, search engine optimization and email marketing. They've helped us meaningfully increase our online visibility, amount of organic daily users/visitors and conversion rates. The Update Company team has proven to be very reliable, knowledgeable and have always been there when we needed immediate help. They've provided very valuable expertise and services to our organization and I can wholeheartedly recommend them to anyone!"
Walter Stolting
President of Spirits of the West Coast Art Gallery