Showcasing culture and conservation in the Great Bear Rainforest
Spirit Bear Lodge approached us to redesign their website to improve user experience and increase conversions while reorganizing the site to better convey their story, values and conservation efforts. They were looking for an easy-to-manage site that incorporated Indigenous elements as well as beautiful design and imagery.
As we’ve been managing their paid advertising campaigns, we were a natural choice to help them with their new website. Especially with a focus on making bookings easy.
The lodge is a world-class ecotourism destination in the heart of the Great Bear Rainforest and is owned by the Kitasoo Xai’xais Nation. They attract visitors from around the world while building opportunities for the people of Klemtu, sharing the culture and history in the area, and supporting local conservation organizations. They are actively pursuing 9 of the United Nations’ Sustainable Development Goals and, with their minimal impact on the ecosystem, are the epitome of responsible tourism.
What we did
We updated the design of the website to create a modern and user-oriented experience that includes intuitive navigation, Indigenous design elements, clear seasonality infographics (that communicate what time of year to see different wildlife) and made use of their impactful imagery.
The backend of the website is simple and easy to navigate for the SBL team and their control over the site means that they can change their content, images and videos with no additional help.
The last piece of the puzzle was integrating Checkfront to create a seamless conversion experience and minimize friction on the path to purchase.
Tools and techniques:
- Lead generation
- New custom WordPress site
- Functional seasonality infographic
- Seamless Checkfront booking integration
The resulting site weaves a beautiful story of culture and conservation in the Great Bear Rainforest, inspiring travellers with bold imagery and a frictionless booking experience while focusing on bringing in new visitors.
“We really appreciated the concept and rationale behind the website decisions and design by the Update Company. They were easy to work with and communicated effectively at every stage of development.” – Spirit Bear Lodge