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Case Study

Novo Solar Systems

Launching a new business to provide domestic solar energy, founder Mark Tizya came to us for a complete online marketing strategy. We built a website with an active blog, maintain it with news and installation stories, and developed a facebook page and active following through a big initial contest and ongoing, active posting. With high engagement and enquiries coming directly from social media, Novo Solar has created a strong and effective online presence in months, with direct business results.

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The team at The Update Company have been a crucial part of the successful start up of my new company. They launched the website, FB page, Twitter and LinkedIn for Novo Solar systems in January 2015. In the first year, we have sold 15 contracts, we have leads coming in daily and we haven't advertised anywhere else. If you hire The Update Company you're hiring a marketing department for yourself. I have just signed a deal to have them do the same for my other company, Heritage Shade & Shutter Inc. Needless to say, I highly recommend them!

Mark Tizya

Founder
Novo Solar Systems

The Challenge

As a new business, Novo Solar was looking to establish a professional presence in the home renovation industry. Moving away from traditional print media, Novo Solar System wanted to move their annual advertising budget into online marketing.

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The Solution

With a new website and social media accounts, we built Novo Solar’s online reputation as a leader in residential green energy within the British Columbia area. To build an engaged audience, we ran a Facebook contest and we manage weekly pay-per-click ads, and write and share informative blog posts.

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The Results

Novo Solar's online marketing has been a huge success . Website visits per month exceed 1000 visitors with an average time of 2m:15sec spent on the site. The Facebook page has over 2000 likes and an average post reach of 4,500 people. For a new company, sales have grown rapidly and many are directly attributable to the online marketing activities, with quote requests coming directly in the comments on Facebook posts. 

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Whether you need a comprehensive strategy or help with specific challenges, our team will make it happen.