Improving website design and user experience for West Coast fishing resorts
Nootka Marine Adventures, who is also a lead generation client, approached us to redesign the site for improved functionality, user flow, and ease of editing. The previous WordPress site used a Themify drag and drop builder that created a slew of inconsistencies throughout the site. The other goal of the project was to improve the booking
Due to restraints in fiscal budgets, we needed to update the site in two phases. We also had to work with Smart Hotel to incorporate their booking software into our site design as well as styling their software to match our designs.
What we did
In the first, we updated the design and templates of the primary pages, and in the second phase, we updated the remainder of the pages and post types and replaced the drag and drop builder with Advanced Custom Fields which offers many options for the content section types, while promoting consistency and continuity throughout the site.
Tools and techniques:
- Created new WordPress templates
- Removed the Themify Builder
- Styled the Smart Hotel Booking Software
A clean and consistent website with a clear informational hierarchy and an easy-to-use, and well-organized backend for the NMA team.
Nootka Marine Adventures has worked with The Update Company for the last five years, and it has been a great partnership. Their top-notch team has assisted with various digital marketing projects as well as re-designing and updating our website. Joscelyn and Jen work hard and are quick to respond to questions, often going out of their way to brainstorm innovative marketing solutions for us. They truly feel like part of our team. -Nootka Marine Adventures