Updating and simplifying to improve user experience and conversion rates
Home SOULutions Remediation Ltd. provides mold removal, attic and crawlspace clean-outs, ventilation repairs, and insulation upgrades to North Island homes. They are a community-based company that first came to us in 2018 looking for assistance with their Google Ads, and this year decided to build a brand new website.
They needed a simplified landing page that communicated their services, service areas, qualifications, and differentiators quickly and easily. The new page had to focus on form fills, emails and phone calls while providing all of the information needed for visitors to make an informed decision.
Considerations
With a clean and simple design that matched their branding, the site needed to highlight the Home SOULutions as a friendly, locally-owned business and give visitors a sense of trust and relief when they land on the page.
What we did
We built a custom scrolling, conversion-focused landing page using WordPress and Elementor that is easy to use for both the Home SOULutions team and visitors to the site. We wove the current branding into the site in a way that reflects the client’s personality and values while keeping a clean and professional feel.
Tools and techniques:
- WordPress
- Elementor
“The Update Company (TUC) has handled the Home SOULutions Remediation AdWords campaigns for many years. It’s so great to hand off something like this and feel confident you are getting your money’s worth.Recently they worked with us on a new web site. I always find that so daunting as we are limited on time, however, working with TUC was a pleasant surprise. It was a streamlined, step by step process, and was handled professionally. They made it super easy! The result is an attractive, simple, clean and easy-to-navigate website.
Having them handle our AdWords in conjunction with our website is certain to increase SEO rankings on both. Thank you to Joscelyn, Ian, and Jen.” – Corae Bracken-Piper, Owner Home SOULutions Remediation Ltd.