Helping a local brewery increase sales with an online menu and shop
Cumberland Brewing Company (CBC) is one of our Village’s top destinations. Our team has been regulars there since day one and when it came time to develop a website with eCommerce integration, we jumped at the chance to spend more time with one of our favourite businesses.
Background and considerations
At first glance, all a brewery needs is a simple web presence with practicalities like hours and menu being front and centre. Yet, as we explored the project with the leadership team, it was clear that there was more to it. From underlying community values to the day-to-day delivery of a great experience, CBC wanted the website to help tell their story, not just in words but with carefully chosen images and a well-designed structure.
Additional functionality and results
CBC has a popular range of clothing for sale, and we used the WooCommerce plugin to make online sales and shipping easy for those buying from afar, or simply wanting to click and collect. For friends and relatives looking to give locals a gift, it’s now easy to buy a gift card and have it sent to someone or left behind the bar for collection.
The website greatly reduces the number of phone calls to ask about hours, menu, gift cards and more, leaving the team free to welcome guests with the perfect pour.