The Update Company

Case Study

Cruise Ship Opportunities

When ATAC wanted to connect Aboriginal tourism operators with cruise lines, they turned to us for an interactive directory and toolkit to help operators discover and understand the opportunities available and how to make the most of them.

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The Challenge

The Aboriginal Tourism Association of Canada wanted to bring to life a research project to connect Aboriginal Tourism operators with Cruise Lines as they visited Canadian ports.

The Solution

An interactive, map based web site allowed Tourism Operators to discover which Cruise Lines visit their area, with guideline on who to contact and how to develop a successful product. The site is multilingual, to address Francophone and Anglophone audiences. 

The Results

The site contains details of over 20 cruise ship operators and 50 ports, with useful case studies and guidance to help build Aboriginal Tourism across Canada.

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Whether you need a comprehensive strategy or help with specific challenges, our team will make it happen.