The Update Company

Case Study

Bluewater Cruising Online Magazine

The Bluewater Cruising Association took the bold step of moving their long standing paper magazine to an online format, presenting interesting and informative stories and educational courses, coupled with a regular email digest of new content. With many contributors, WordPress allowed us to create a solid control process for editorial review and publishing approvals to ease the challenge of producing many articles each month. With over 1000 email subscribers and high website traffic, the project has increased the visibility and reputation of the Association.

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The Challenge

The Bluewater Cruising Association wanted to move their monthly printed magazine, Currents, into an online format to communicate better with members around the globe

The Solution

Currents Online allows stories to be contributed, edited and scheduled by the editorial team, and highlights the wide range of courses and events for those who wish to live the dream and sail the seven seas. The site supports advertising and is integrated with an email digest of the latest content

The Results

Publishing over 20 articles each month, the site attracts new and returning users and sends weekly and monthly emails to over 1000 subscribers. 

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