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Email Marketing

Back to Lead Generation

In this day and age, it can sometimes feel like that personal touch gets lost to technology and automation, but it’s never been easier to go the extra mile and cultivate your relationship with customers online through email marketing.

Our lead generation experts can help guide you to an email marketing strategy that is customized to suit the individual needs of your business, as well as your existing and potential customers. Email marketing not only promotes your brand but connects you personally with your audience and drives sales.

Sarah James
Digital Marketing Specialist
"I have the privilege of engaging with our client’s online communities and creating landing pages and ads that convert. Connecting individuals to companies and brands through awesome content and promotions is a rewarding experience."

Why Email Marketing?

Although it may seem like a thing of the past in the digital world, this is simply not true. As almost everyone and their grandma has an email account today, it continues to come out as a top contender with high success rates for reaching and connecting with your target audience. With email, you have endlessly creative ways to directly make an impact while standing out from the crowd and offering an extra dash of excellent customer service to boot.

Let’s hone in on what sets you apart from your competitors and showcase what makes your business special in a fresh and exciting way. Whether you’re looking to promote special contests, promotional codes, important notifications or share news and events through weekly newsletter digests, we will develop a strategy with a focus on results.

Email marketing has become an important part of and is supplemental to lead generation. Move prospects through your sales funnel and help them become more aware of your brand products, and services, so that they buy into what you are selling!

What We Use

We use comprehensive and dynamic email automation platforms, with a focus on the following two that have proven to provide us with the best results.

Campaign Monitor is a robust tool that is easy-to-use, with features that range from personalized journeys to customizable content and smart segment options.

MailChimp specializes in small e-commerce shops to big online retailers, MailChimp will help you find your audience, engage their customers, and build their brand.

Newsletter Set-up

Newsletters are typically used for connecting communities and members, they are a great way for communicating important pieces of information for certain communities or people.

Whether you have a poorly built newsletter system, paper newsletters or a newspaper, we can help you with a seamless transfer of information and set-up. We’ll also take care to make sure you are compliant with the General Data Protection Regulation (GDPR) and Canada’s Anti-Spam Legislation (CASL).

"Our nation has a new website and one of the features we’re excited about is that it allows us to automatically generate a weekly e-newsletter. The new website has been designed to help both Band members and non-members find information as easily as possible. The site also works on a range of mobile devices - a function missing from our old site. It is our hope that the e-newsletter and other new website features will allow us to communicate better with Band members and other friends and partners."
Stephanie Slater
Communications Coordinator, Wei Wai Kum First Nations

Custom List and Form Creation

We can create custom lists that will store and manage all your contacts while organizing who will receive what emails. This allows the right email to reach the right person based on the type of information you are sending. We’ll make it intuitive, automated and easy for you to speak to each of your different audiences.

Template Design

Our team of design experts can build beautiful, modern, sleek and sophisticated custom templates that have the same look and feel of your brand. Most importantly, we will create visually appealing designs that are compatible with mobile and tablets, which is where the majority of the world is opening emails.

Automation and Drip Campaigns

We understand there is a logic to how you want to reach your audience. Whether it’s straightforward or complex, automation allows us to create journeys that let you send out emails in a specific manner.

Our experts will track open, click-through and conversion rates, meaning we can provide reports on how often emails are opened, what links are being clicked, length of stay on pages and more. You can be sure that we will have numerical proof of how your email marketing tactics are performing.

Are you ready to increase your sales?

Book time with one of our team members to chat about your business goals and how we can help.