In this day and age, it can sometimes feel like that personal touch gets lost to technology and automation, but it’s never been easier to go the extra mile and cultivate your relationship with customers online through email marketing.
Our lead generation experts can help guide you to an email marketing strategy that is customized to suit the individual needs of your business, as well as your existing and potential customers. Email marketing not only promotes your brand but connects you personally with your audience and drives sales.
Why Email Marketing?
Although it may seem like a thing of the past in the digital world, this is simply not true. As almost everyone and their grandma has an email account today, it continues to come out as a top contender with high success rates for reaching and connecting with your target audience. With email, you have endlessly creative ways to directly make an impact while standing out from the crowd and offering an extra dash of excellent customer service to boot.
Let’s hone in on what sets you apart from your competitors and showcase what makes your business special in a fresh and exciting way. Whether you’re looking to promote special contests, promotional codes, important notifications or share news and events through weekly newsletter digests, we will develop a strategy with a focus on results.
Email marketing has become an important part of and is supplemental to lead generation. Move prospects through your sales funnel and help them become more aware of your brand products, and services, so that they buy into what you are selling!
What We Use
We use comprehensive and dynamic email automation platforms, with a focus on the following two that have proven to provide us with the best results.
Campaign Monitor is a robust tool that is easy-to-use, with features that range from personalized journeys to customizable content and smart segment options.
MailChimp specializes in small e-commerce shops to big online retailers, MailChimp will help you find your audience, engage their customers, and build their brand.
Newsletters are typically used for connecting communities and members, they are a great way for communicating important pieces of information for certain communities or people.
Whether you have a poorly built newsletter system, paper newsletters or a newspaper, we can help you with a seamless transfer of information and set-up. We’ll also take care to make sure you are compliant with the General Data Protection Regulation (GDPR) and Canada’s Anti-Spam Legislation (CASL).
Custom List and Form Creation
We can create custom lists that will store and manage all your contacts while organizing who will receive what emails. This allows the right email to reach the right person based on the type of information you are sending. We’ll make it intuitive, automated and easy for you to speak to each of your different audiences.
Our team of design experts can build beautiful, modern, sleek and sophisticated custom templates that have the same look and feel of your brand. Most importantly, we will create visually appealing designs that are compatible with mobile and tablets, which is where the majority of the world is opening emails.
Automation and Drip Campaigns
We understand there is a logic to how you want to reach your audience. Whether it’s straightforward or complex, automation allows us to create journeys that let you send out emails in a specific manner.
Our experts will track open, click-through and conversion rates, meaning we can provide reports on how often emails are opened, what links are being clicked, length of stay on pages and more. You can be sure that we will have numerical proof of how your email marketing tactics are performing.