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Lead Generation

Turn views into conversions with measurable results. At The Update Company, we develop and customize digital marketing strategies to grow your audience and generate profitable sales revenue.

Our lead generation team develops and implements comprehensive strategies that will attract your target markets in compelling and thoughtful ways that convert.

We get you leads. We sound confident because we are: our experience and insight into this industry maximizes opportunities for growth. It’s what keeps our clients coming back for more.

Lead Generation Strategies

If you’ve yet to target strategies for lead generation, now is the time to start! Connect with us today to find out more about what we can do to help you sell to a broader audience.

Driving traffic to your website is only our first step, we will continue to work alongside you every step of the way to provide direction and keep you informed about how your leads are being generated, and how effectively they are performing. Striving to provide all the necessary tools to help your business grow is our end goal.

Jennifer Rollins
Director of Lead Generation
"I love testing our assumptions on what will work, shifting strategies for the best results possible and then testing those assumptions too! Watching leads roll in for clients is one of the biggest reasons why I jump out of bed in the morning (sorry, kids)."

PPC Management

Pay-per-click (PPC) advertising is a great way to bring well-qualified visitors to your website, supplement your organic search engine optimization (SEO), increase conversions and build trust with potential customers. With PPC, you can show up on results pages when someone is using Google to find your products or services, and you can gain awareness and brand recognition on social media platforms while utilizing remarketing and retargeting ads to clients who didn’t convert on your site. We’ll make sure you have every opportunity to shine and stand out from the crowd.

Our PPC services feature keyword research (including negative keywords), A/B testing, campaign refinement, conversion tracking, and daily maintenance. Platforms we use:

  • Google Ads (formerly Google Adwords)
  • Google Non-Profit Ad Grants
  • Google display ads
  • Facebook ads
  • LinkedIn ads
  • Twitter ads
  • Instagram ads
  • YouTube ads
  • Remarketing and retargeting ads

Social Marketing

Social marketing can maximize your online exposure by engaging customers, increasing your online reach and building brand awareness and loyalty. Our social marketing services will maximize your ability to communicate with your intended audience. We will work closely with you to create a customized social marketing strategy that reflects your unique business goals.

Our social marketing services include social media strategy, community management, social media optimization, social media contest strategies and conversion and tracking reports. Platforms include:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Google+

Email Marketing

We create customized email marketing strategies that not only promote your brand and increase sales but focus on connecting with your audience on a personal level. Our lead generation team of experts will work with you to build your subscriber list, create content, send emails and measure the impact of reaching the right people at the right time.

Need more? We can also help you set up email automation including newsletters, autoresponders, shopping cart abandonment, build awareness and loyalty campaigns, and support your sales funnel all the way through to conversion.

Email marketing services include:

  • Email marketing/newsletter setup
  • Custom list and form creation
  • Template design
  • Automation and drip campaigns

Are you ready to increase your sales?

Book time with one of our team members to chat about your business goals and how we can help.