About Our Team

Foosball in the Office Game Room

The Update Company was started over a foosball table in an old garage in Cumberland, BC. A couple of tables, and a couple of larger office spaces later, but the game is still a part of most days in our office.

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Whether you need a comprehensive strategy or help with specific challenges, our team will make it happen. But who are we?

We’re a group of tech creatives based in legendary Cumberland, BC where we are honoured to live and work on the unceded traditional territory of the K’ómoks First Nation.

As a small but mighty collaborative team, the joy in our work comes from the reward of helping our clients near and far achieve their online business goals.

Nick Ward

Commercial Director

"We have a fantastic group of fun and creative people, get to work with great clients, and constantly push forward the range and quality of the projects we deliver. I'm proud of our team and honoured to work with them. "

Mission And Values

We do what we say, no bullsh*t and no fluff. We’re an honest and transparent team and we will always strive to meet your goals first and foremost. If we can see areas for even more improvement, we’ll let you know.

We look after our clients, and it’s important to us that you receive quick responses should any issues with your product or services arise. We are pro-active and will always keep you updated on changing industry standards to ensure your site continues to follow best practices and makes the most of your customer opportunities.

We care for our community and have engaged in a number of high-profile passion projects, like Potlatch 67-67, since we started out in 2012.

We also care about each other and have been known to spend time together outside of work (check out our curling team at the Gladstone Friday Fun League!) Strong communication strategies and mutual respect for our varying expertise have helped us develop as a team and as a group of friends.